Smart Tips For Uncovering Businesses

Tips in Using SEO on Instagram

Businesses use Instagram as a tool for digital marketing. If you use SEO techniques and optimize your business profile, then you will have a good head start in Instagram marketing. The best way to gain followers and audiences that appreciate your business is to post photos that tell them the message of your brand. Then engagement with your followers will follow and they too will engage with your content. This can help your business achieve its business goals faster.

In Instagram, you can search for photos by using hashtags. Hashtages are now being used as SEO for Instagram.

The hashtag is used in Instagram before keywords which have no spaces in between. The function of a hashtag is similar to the function of keywords in search engines. Similar posts in Instagram are lumped together and linked with the hashtag. In search engines, this is how SEO keywords get your website seen. If you want your brand’s profile to be seen by users then you should choose a good hashtag for it. A good choice of hashtag will put you in front of your target audience.

Here are some best hashtag practices that can help improve your Instagram SEO.

Your limit for Instagram posts is 30 hashtags. Don’t use too many hashtags. You can use 4 to 5 hashtags and that will be food for your business. Refrain from spammy hashtags.

You hashtags should have something to do with your niche. Niche-specific hashtags will attract the right kind of audience to your posts. You can also mix niche and broad hashtags for a well-rounded effort.

Your Instagram photos should be free from hashtag clutter. You can add them afterward when the photo is already posted. Once you have posted your photos, add your hashtags in a comment. This gives your audience a clear view of the picture itself.

Malicious content should not be used in your hashtags. Because key phrases in hashtags have no spaces, you might not be aware that you are spelling other words in it. Always check the hashtag before using it to make sure that the content being posted with the tag is not malicious; if you are a therapist don’t use #therapist as your hashtag because it can be read wrongly. You don’t want your brand to be linked to malicious posts.

You can also optimize your Instagram account by optimizing your business profile. Your business profile is similar to your website’s homepage. Potential customers will be introduced to your brand and message through your Instagram profile.

The best profile picture you can use for your business is your logo. This is good for brand awareness because it will unify your brand across multiple channels. Or, you could also use a mascot for your profile picture. Don’t put your personal picture even if you are the sole owner of a business. Identify your account as a business and not a personal one.

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